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Spends on digital media to reach 24% by 2020: Report

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April 11 , 2014 | Posted by admin | No Comments

Spends on digital media to reach 24% by 2020: Report

MUMBAI: With digital advertising gaining momentum, the share of digital media spends is likely to be 24 per cent of the total advertising pie by 2020 from 12 per cent at present, says a report.

The digital advertising industry currently stands at Rs 6,825 crore and is expected to grow at a CAGR of 37 per cent to reach Rs 23,795 crore by 2020, according to the digital advertising report by Dentsu Aegis Network India.

“Increase in consumer adoption of mobile phones as an ..

The other significant contributors are consumer durables with 9 per cent, automotive sector with 8 per cent , media and entertainment with 8 per cent and retail with 6 per cent.

It observed that a large majority of Internet users in India view content and interact in their respective local language, hence, the growth in digital will also be propelled by the opportunity that marketers will see in attracting a diverse set of audiences by including local language content within their p ..

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